Amazon Connect is a simple to use, cloud-based contact center service that makes it easy for you to deliver better customer service at lower cost. This new service from Amazon Web Services is based on the same contact center technology used by Amazon customer service associates around the world to power millions of customer conversations. Setting up a cloud-based contact center with Amazon Connect is as easy as a few clicks in the AWS Management Console, and agents can begin taking calls within minutes. 

Source: Amazon Web Services News Introducing Amazon Connect